Commercial performance overview

A proposed card system for faster reading of current results, momentum, and expected month-end position.

VISUAL CONCEPT · NO PLATFORM CHANGES
MONTHSeptember 2026
REGIONTotal
TEAMAll teams
Figures shown as an illustrative month-to-date view

Headline metrics

Each card answers three questions at once: where are we now, how does that compare, and where is the current pace taking us?

Command Center
Overall GMV
Month to date
$327.7K
+14.6%

versus the same elapsed period last month

DAILY TREND
BM position
Required pace to date
92.4%
7.6 pts behind

$27.0K below the expected BM curve

Actual paceBM requirement
Basic target achievement
Projected month-end
89.4%
10.6 pts short

Current pace projects a $76.3K target gap

Projected finishTarget
Referral share of GMV
Overall commercial scope
24.2%
+1.1 pts

Projected month-end share: 25.6%

SHARE TREND

GMV drivers

The same visual language can summarize where revenue came from and whether each driver is strengthening or weakening.

Revenue › GMV Drivers
Revenue momentum
Overall GMV · daily run rate
$21.8K
+$2.7K/day

Average daily GMV is above the previous comparable period

DAILY GMV
Referral GMV
Revenue contribution
$79.3K
+18.2%

24.2% of total GMV

DAILY REFERRAL GMV
Paid customers
Commercial volume driver
388
+12.5%

Volume added $36.4K versus prior pace

DAILY PAID
Highest GMV driver
Acquisition channel
Paid Media

$121.5K · 37.1% of overall GMV

CONTRIBUTION TREND
Decision supported

See whether the revenue gap comes from pace, customer volume, value per sale, referral performance, or acquisition mix—before opening the detailed charts below.

Sequential customer journey

The same maturity-qualified leads are followed from eligibility through booking, attendance, and payment. Flow width is customer volume; each grey branch ends exactly where progression stopped inside the selected window.

Leads & Funnel › Customer Journey
14-day journey · only cohorts old enough to complete the full window
Sequential customer journey flowEligible leads split into booked and not booked. Only booked customers continue and split into attended and did not attend. Only attended customers continue and split into paid and did not pay. Each loss branch terminates at the stage where it occurred.
Leads-to-Booked83.5%835 of 1,000 eligible leads
Booked-to-Attended45.9%383 of 835 booked customers
Attended-to-Paid23.0%88 of 383 attended customers
Leads-to-Paid8.8%88 of 1,000 eligible leads
Progressed to bookingProgressed through attendancePaid within windowExited at this stage

Funnel Loss Trend remains directly below

The flow explains where customers stopped in the current view; the existing trends show whether each loss point is improving over time.

D14 · LOWER IS BETTER
Leads-to-Booked loss
16.5%
↓ 1.2 pts
Booked-to-Attended loss
54.1%
↓ 2.6 pts
Attended-to-Paid loss
77.0%
↓ 1.8 pts
Leads-to-Paid total loss
91.2%
↓ 0.8 pts